Marketing City Smells: That's Improbable!

Some people associate specific places with specific smells. A new study examines the potential to use these city smells as marketing tools.

Are chimps musical? Recent research reveals that chimps are able to produce drumming beats similar to those that characterize musical drumming.

Mouth size appears to correlate with perceived leadership ability and performance, according to two psychologists. Improbable Research discusses the intriguing new research in this week's podcast.

Fireflies are not as delightful as they may appear. The new book Silent Sparks explores the surprising world of these winged creatures.

Animals often court potential partners with ritualistic movements. In this video, humans mimic several different mating dances.

That's Improbable! is MedPage Today's weekly roundup of clinically, um, relevant finds at Improbable Research, which awards the Ig Nobel Prizes.

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Marketing City Smells: That's Improbable!